What does it mean to have a business with soul? Does it mean it has a good beat, its spiritually based, or a sturdy pair of shoes? No, not really. The soul, I believe, is the essence of who we are. Our soul is like our life signature, our energy imprint. So what does it mean to have a business with soul? It means to create a business that comes from the core of who you are. When your business is the external expression of your voice and your passion, it truly resonates with your soul. This also means that whatever your business represents, highlights, sells, and creates should fit who you are as an individual and your personal mission. When your business has soul by combining passion and meaning, it is more likely to result in success and longevity. When your business comes from your heart and soul, it has more chance to thrive during the highs and the lows that any entrepreneur might face. Blast Off Coaching has soul. Homeopathic Wellness has soul. I am passionate about them both. They both have deep meaning to me. When you spend time on efforts that really matter to you, it’s much more probable that you’ll make the commitment that’s necessary to build a lasting entity. This love of your work is the glue that will keep you cherishing your wins and picking yourself up after your losses as you progress on your path toward success. Building a business that has soul is also a great deal more fun than one that is only about the money. Launch a business with soul, stick with it and the business and you cannot help but thrive. Learn more about creating a soul business from the release of my upcoming book, Blast Off! The Surefire Success Plan To Launch Your Dreams Into Reality on January 19th 2010.